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Face your brand! The language of visual branding explained, provides indispensable facts and logic for creating a successful visual brandmark. This well-conceived book provides the indispensable facts and logic for creating a successful visual brandmark.

After covering the background and origins of branding, sharing entertaining and enlightening brand tales, exploring the quality and cost of good visual branding, and illustrating how to create a good brandmark, I give you the tools to become a competent visual brander who ensures form follows function and strategy.

In a clear, systematic manner, I demonstrate how to build your brandmark through my seven essential elements of successful visual branding.

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