No Brand Bull ... Face your brand! is not the typical cheap wonder-ebook thrown together in less than seven days. Nor is it a free short-book consisting of a few hastily compiled articles. It is also not a quick guide to enable you to design your own brandmark (logo) in minutes and save a few cents.
This book is a serious in-depth study of visual branding that will help you to create the right brandmark and in turn save you money.
Beat the recession and the competition ... The rapid growth of the Internet during the 2000s has greatly intensified competition in international marketplaces. To exacerbate marketing challenges, the world is undergoing its worst recession since the 1930s. Yet, countless businesses still project a weak or inconsequential visual brand that could lead to possible bankruptcy. As a result, market forces are compelling many enterprises to re-engineer and often reinvent themselves. Face your brand! helps you to build the ideal visual brandmark regardless of product, service or country.
This easy-to-read book is aimed at a diverse spectrum of established and emerging entrepreneurs. For the budget-conscious small entrepreneur who cannot afford a designer, but wants to have the right foundation, this book offers amazing value for money. The price of this book is less than half-an-hour of a professional designer’s time. For the time-pressed chief executive, president or managing director, Face your brand! provides the knowledge to navigate the controversial field of visual branding and sidestep the mumbo-jumbo.
This is essential reading for brand managers and marketers who are dissatisfied with the ineffective, but expensive, creation of brandmarks. These often are executed by under-qualified “experts” at advertising agencies and design studios, or as a freebie by the boss’ daughter, an equally inept art student. For creative directors, art directors, copywriters, DTP operators and students, this book should be a vital reality check before returning to Mars late at night. Other business branding influencers, including accountants and attorneys, will benefit by bringing themselves up to speed on a key topic normally excluded from their curricula.
The seven essential elements of successful visual branding ... This well-conceived book provides the indispensable facts and logic for creating a successful visual brandmark. After covering the background and origins of branding, sharing entertaining and enlightening brand tales, exploring the quality and cost of good visual branding, and illustrating how to create a good brandmark, I give you the tools to become a competent visual brander who ensures form follows function and strategy. In a clear, systematic manner, I demonstrate how to build your brandmark through my seven essential elements of successful visual branding.
I deal with radical issues such as brand revolution, evolution and maintenance, copyright, ownership and intellectual property, as well as the vital steps towards avoiding the pitfalls in using designers. I give you a unique paradigm to conduct your own brandmark audit, thereby helping you to create a successful visual brand. You can use my audit to pinpoint and understand the flaws of your brandmark. As a bonus, you can apply this powerful tool to evaluate your competitors’ brandmark strengths and weaknesses, thereby enabling you to take advantage of the positioning or repositioning of your entire brand. Along with a few indispensable books listed as recommended reading in this book, Face your brand! is mandatory reading for any entrepreneur, marketer and business leader who detests failure.
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