After the brandmark has been created it is time to promote it with electronic and conventional media.
Even if all you want for your website is a few pages with information about your company and services, I believe in building websites that empower my clients after very basic training, to post and manage the content of their websites.
This will allow them to interact and transact with their existing or potential clients or customers by generating their own newsletters, mass emailing and auto responses. This ability is not only cost effective but also practical and efficient and takes a website beyond performing the function of just an electronic brochure.
Web design, ecommerce, development, hosting and SEO, HTML flyers, electronic banner advertising and newsletters, Google Adsense and pay per click – I can take care of your web requirements on a continuous or ad-hoc basis.
Conventional advertising, billboards, banners, posters, leaflets and catalogues still have their place in promoting a brand. This is applicable where the media is strategic such as the positioning of a billboard outside that of the competitor’s premises or where clients and customers are computer illiterate or have no access to the Internet.
I can be of assistance with all the above promotional material and activities and ensure the brandmark is promoted in accordance with the brand positioning and creative strategy.
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